Ads Ads Ads

Ads ads ads…. What are they good for?   To get the consumer to buy things they don’t need? Ads for this type of business seem strange and un-needed at this point and I don’t think would be effective.  I do think ads have a place in society – but we are overwhelmed with them from TV to now before movies in the theater to every radio station, Pandora channel and even the video games that are played. 

If as a company – we were going to start advertising (and now I really want to if it was in the budget) – I would start with FaceBook ad and also by boosting posts.     How does a small company – find the money for an advertising budget?

There is the boosting of post (at a fee) which will repeat a post for a one day and keeps it at the top of a news feed/timeline. While ad can be longer duration, have up to 6 rotating images available and be more specific in the type of target audience being reached. Then there is still promoting the page – can still target specific interests, locations, age and either run consistently (which will add up very very fast) or have a cutoff date.

Twitter has a similar concept with different kinds of ads Promoted Tweets, Promoted Accounts, and Promoted Trends.   Although Twitter may be faster and more immediate and are also targeted to the follower’s interactions & who they follow.  I do like that for some of the ads – that the business owner only has to pay when someone follows them or does some type of action (responds, re-tweets, etc).  I didn’t like that there wasn’t exact pricing for placing ads or promoting tweets – that it is all a bidding system based on how much the business is willing to pay per tweet/follow/click.  Nor could I figure out a way to create an ad or campaign very easily.   Unless I was absolutely sure and ready to do ads on Twitter – their site was not user friendly in my opinion.

Banner ads for the top of web pages might be more far reaching – but they also seem more expensive (although I did find some free websites for creating the ads).

Currently this isn’t the type of business that is considering advertising.   This business is a sole owner/sole-proprietor who does everything.   Since most of the business comes from referrals or word-of-mouth... its keeps it at a managable level.

Eventually the goal is to open a brick & mortar location and then ads will have a place and a budget to create more business traffic and following.

These are some sample ads - but since I'm not too sure how to really create ads without actually getting charged or if I'm even on the right page about these - they may not be true ads.