Monday, November 25, 2013

Other tools for business marketing


All the different options to market a business.   As a business owner – you want to try them all.  Use any means possible to get the company name out in front of as many people as possible.    It sounds all great in theory… until you realize that you have to keep updating each one of those on a continual basis.    For this business “TATW”….advertising is tricky.   Being a sole-owner who not only creates the events, but makes all the food for the events – that takes time itself.    Having the company name out there is terrific – creating a buzz and getting bookings is even better.   But they can only be done one at a time.  If there was a store front or the business had more employees who could handle other events at the same time, then looking into various forms of marketing would be ideal.
Currently, we have decided to stick with the main 4 social media sites to do any advertising (FaceBook, Pinterest, Twitter and Google+).    Later we are thinking about adding Instagram or Flickr (for every time we add a new treat or package); MeetUp (for other like-minded tea lovers to meet for afternoon tea) and LinkedIn for other people in the business and get our name out there on a more professional level.

Although this company has been in business for over 10 years – super fast growth or multiple locations is not a priority at the moment. 
We are excited to try adding new things, but then there is the question of who is going to monitor it and keep all the sites updated and relevant.

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