Continuing use of Social Media

Trying and learning about these new social media platforms has been a fascinating discovery.  

 I now look at things different in regards to marketing, advertising and the various social media options.  Since I have been able to apply what we are learning for a friend’s business – I have not only had to take into consideration the type of person she is and how she runs the business, I also had to learn how to encourage her and break out of her own shell & reservations about social media.  

 For the business – FaceBook has definitely been the best and the easiest to get involved in.   Facebook along with Pinterest and Facebook analytics will definitely be used on a daily and regular basis.   Using options like being able to check-in at a location (like having afternoon tea) will be another feature from Facebook that will be used a lot.  Although we both like Twitter – neither of us see how that can be kept up like it should be.  Instead we are replacing it with Instagram since we are always taking pictures of the events and delicious desserts. 

Now the process begins to re-vamp the company website to have the link for the various social media options and make it more user friendly.  Also by doing that- we can utilize the Google analytics more and get additional feedback. A monthly newsletter is in the works, along with seasonal specials and promotions.   Posting questions to our followers has also been something that we will continue to do.  It creates conversations and we can see where we need to improve.