There have definitely
been some up and downs and it was interesting to see the changes. Just in the
last week – the jumps in page like and totals reaches has more than doubled. To be able to see if anyone has shared the page
or how many new likes each week. It also
showed that the page had one unlike. It
gave me a chance to change the date ranges around to see when I had more
traffic to the site and how many days were there was nothing. It doesn’t mean that no one was looking or
reading it – it just listed that no one liked it. I had heard the term “net likes” but this
explained it and showed it. Since none
of the likes on the page are paid or from ads – it made it easy to
decipher. One of the biggest pieces of
that I discovered was where the external referrals were from. Almost none were
from Yahoo or Google. All the referrers
were related to the class or were from blackboard.
Most of the
major spikes in changes and growth – happened when I posted questions to
respond to or in this last week when I posted a place to have holiday
teas. Of course there was also a
bigger spike from the other students liking the page. Being able to see the difference is a nice
tool.
I can see how this would be a useful
tool to check on a weekly or monthly basis. I could see changes both positive and
negative. It can help show when a new
post generates traffic or creates comments and likes. Of all the tools - this one was the easiest
to use and understand. This will definitely be a tool that I will be
using over and over to help keep interest in the site and lead to more
business.
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