A company wants to make
more money and reach as many potential customers (past, present and future
ones) as they can. With this digital
age and the need for sitting at home on a computer no longer a requirement,
companies must learn and grow and target their customers in the best ways
possible. FaceBook is one of those ways
to target and reach untapped markets.
Now the test is learning how to utilize FaceBook (and understand some of
their particular terminology) to benefit the company’s needs and goals.
Discovering the difference
between post reach and post engagement was a little tough for me. First of all not being familiar with how a
business operates on FaceBook - these terms didn’t make a lot of sense and I seemed
to come across conflicting definitions. Besides FaceBook – who define it as Impressions
& Reach; other websites define it as Post reach & Page Visits,
engagement & insights, and engagement rates.
So in my understanding…
Post Reach: is defined by the number of people who see a
FaceBook post. This can be either when
it is first posted or while it’s in a newsfeed location and other people
respond to the post.
Post Engagement: is defined by how fans/customers interact with a
post or FaceBook page. This can be when
then Like a page, add their own comments or share a post or page with their own
friends.
The difference is
important because a business can learn what visitors are just glancing at in
the NewsFeed or what they are stopping to Like or share with their own
friends. It will help a company learn
what promotions are working or what captures a visitor’s attention. With some of the other tools and metric
systems that are available on FaceBook, this can also be later narrowed do to
age of visitor, location of visitor or how you might compare to a competitor in
a similar business industry.
And I continue on this
path of new discoveries and learning while I traverse this new land called
social media.
No comments:
Post a Comment